Come in naked and leave fully dressed If you have the guts... This is the motto which Desigual the worldwide known Spanish fashion brand seduced 100 Spaniards to enter completely naked one of its shops in Barcelona on Monday in order to get free clothes.
The 100 lucky participants walked naked around the shop without bothering to hide anything from the cameras.
In Spain, one store made an offer many couldn't refuse "come in naked and leave fully dressed." Participants took a boat ride in the buff to the clothing store. They then got a one hour shopping spree for a free outfit.