Pretty looks are rather low on my priority list when it comes to PC hardware budgeting, and that includes graphics cards. Took me enough hesitation to get a 950, which is pretty far on the low end of current-generation GTX cards (though better than the 750/750Ti), because I needed three digital outputs and wanted both two DVI-D ports and DisplayPort along with HDMI.
And even if I were interested, I would prefer to wait for comparative benchmarks against the R9 4xx cards. Nvidia has been my go-to choice in the past, but their business practices like deliberately hindering older cards and having game developers incorporate a middleware that takes measures to make the competition perform worse is enough to reconsider major purchases, not to mention AMD's efforts in driving the industry forwards vs. Nvidia's exclusivity grabs, like AMD pushing their adaptive sync implementation into the DisplayPort standard, whereas Nvidia promotes a proprietary solution that requires a $100 piece of hardware in the monitors. Plus AMD is targeting low power consumption for this release, which has been one of their weak points in the past years.