I think Jeep is on a short list of automobile companies that have a loyal following so extensive. My hometown has a Jeep club! Mine was declared a total loss two weeks ago (thanks to the driver that had been drinking and pulled out in front of me and fled the scene). I'm searching for a new one as we speak! As for the fact that Jeep is a Fiat company, this is false. Jeep, as well as Fiat, Dodge, Chrysler, Mopar, Mercedes-Benz and others, are companies within the Daimler corporation. For all the rest of you Jeep-lovers out there, don't worry, we know, "it's a Jeep thing!"